Chaos to Order.

The company behind Inko.run.

SomeLabs is a UK-registered AI product company. Our flagship is Inko.run — an AI-native platform where anyone can turn an idea into a playable interactive story in minutes.

Our Flagship

Inko.run / Live — Private Beta

Try Inko.run →

Press & inquiries:

Flagship Product
AI-Native Interactive Storytelling

Inko.run

An AI-native platform where creators build characters, worlds, and branching narratives — and readers shape the story through their choices. Powered by our own structured narrative runtime, not a thin wrapper around an LLM.

Play to Create: describe an idea in natural language, and within minutes it becomes a playable interactive story with multi-modal visuals.

Visit Inko.run →
Status / Live — Private Beta
Our Thesis

Structure Over Infinite Freedom

The value of interactive narrative comes from making meaningful choices under structural constraints — not from unbounded generation. AI should be a constrained collaborator, not a replacement creator.

Creation Is The New Consumption

Users no longer settle for pre-made content. When AI lowers the barrier to creation, the act of generating becomes part of the entertainment experience itself.

Play To Create

Creation should feel like play, not configuration. Generate, play, modify, publish — a closed loop where the tool disappears and only the story remains.

PRIVACY

We collect only the data required to provide our services. If an app or service collects additional data, it will be described clearly within that product's own privacy notice.

For privacy requests (access, deletion, or questions), email privacy@somelabs.co.

SUPPORT

For product support, please include your app name, device model, iOS version, and a short description of the issue.

Email: support@somelabs.co